About Us

Jasmine Ely, founder of Hummingbird Paper Co, seated in a calm, thoughtful moment. Creator of luxury personalised vegan leather planners designed for intentional living.

Meet Jasmine

Jasmine began her career at a marketing agency, where she quickly experienced burnout from juggling client work, an overload of digital tools, and constant screen time. Determined to find a better way to manage her workload, she set out to create a solution. What started as a tool for professionals managing clients evolved into Hummingbird Paper Co. a company offering thoughtfully designed, customised planners for a wide range of people and industries.

Jasmine and two other professionals, holding an envelope with the Hummingbird Paper Co logo in the background.

Start-Up Status

In May 2025, Jasmine pitched her product idea at the York & North Yorkshire Innovation Supper and won seed-funding to kickstart Hummingbird Paper Co.

Button label
The Hummingbird Planner in navy vegan leather, featuring a gold foil hummingbird stamp. This customisable A5 planner is shown closed from the front, highlighting the premium personalised planner cover and elegant gold hardware.

Testing Phase

We are currently in the testing phase, with a select number of professionals across a range of industries trialling the planner and inserts to ensure the product is perfect pre-launch.